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BL Soft’s Brando Chameleon Branding is a branding solution based on Ross XPression and that provides support for displaying Bugs, Lower 3rds Snipes, Next Ups, Voice Overs, Tickers Bumpers, Bumpers and Switcher graphics.

Brando Chameleon Branding reads XPression Projects projects to discover the Resource Scenes resource scenes created for channel branding which are comprised of Scenes describing Bugs, Lower 3rds, Next Ups Boards, Tickers, Voice Overs, Bumpers and Switcher graphics. Brando . Chameleon Branding uses a naming convention for the Scenes scenes in the Xpression Projects XPression projects to distinguish between the different types of Resources. As an example, all bugs in an Xpression Project must have Scene names with the prefix “Bug” for it to be a Bug Resource. To have the current Program name displayed in the scene, a Resource Tag with the name “Now” must be added to the Scene.resources.

Chameleon Branding workflows include the following:

Create Graphics & Load Into Chameleon Branding

Set up your channel’s branding scenes using Ross XPression Studio. Designers can continue using their favorite tool sets to reduce the learning curve and quickly bring rich graphics into XPression. Three dimensional models can be animated by segment for captivating effects. Using predefined resource tags in your scenes, an entire channel can be run with less than a dozen dynamic boards.

• Add a Channel
• Create Resource Scenes
• Send Resources to Chameleon Branding with Gears

Schedule Your Content

Web-based content authoring and play out scheduling with secure access allows you to control Chameleon Branding from any desktop, laptop, or tablet with a browser. Easily schedule Bugs, Snipes, Next Ups, Bumpers, and Promotions across multiple channels. Quickly schedule months of programming.

• Schedule Programs
• Schedule Bugs

Set Up Output

The Chameleon Branding Player combines your scenes with the scheduled content at broadcast time. Scene playback is triggered from broadcast traffic, automation play lists, and time code for the highest automated broadcast available. Powerful three dimensional graphics driven by the Ross Video BlueBox leave an impression on your viewers. As-Run reports provide proof of play for your sponsored segments.

• Run the Chameleon Branding Player
• Set up Triggers

Master Control Operation

• Switcher Control

• Switcher Trouble Boards (also known as static switcher scenes)