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In cases where the content available in Chameleon is not sufficient for your broadcast needs, you can supplement your existing data with an unlimited number of customized dynamic fields. Like all other content in Chameleon, dynamic field content can be automatically populated with an integrated data feed or populated manually. Chameleon gives you two approaches to using dynamic fields:

Ad hoc

You can create fields on the fly as you need them and assemble incoming fields from an integrated data feed. This can be accessed whenever you see this icon:

Structured

You can create fields that are defined, organized hierarchically into groups, and optionally custom labeled.

For more information see: 

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