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Brando is a branding solution based on Ross XPression that provides support for displaying Bugs, Lower Thirds, Next Ups, Voice Overs, Tickers, Bumpers, and Switcher graphics.

Brando reads XPression projects to discover the resource scenes created for channel branding. Brando uses a naming convention for the scenes in the XPression projects to distinguish between the different types of resources.

For example, all bugs in an XPression project must have scene names with the prefix Bug for it to be a Bug resource. To have the current program name displayed in the scene, a resource tag with the name “Now” must be added to the scene.

Brando workflows include the following:

Create Graphics & Load Into Brando

Set up your channel’s branding scenes using Ross XPression Studio. Designers can continue using their favorite tool sets to reduce the learning curve and quickly bring rich graphics into XPression. Three dimensional models can be animated by segment for captivating effects. Using predefined resource tags in your scenes, an entire channel can be run with less than a dozen dynamic boards.

• Add a Channel
• Create Resource Scenes
• Send Resources to Brando with Gears

Schedule Your Content

Web-based content authoring and play out scheduling with secure access allows you to control Brando from any desktop, laptop, or tablet with a browser. Easily schedule Bugs, Lower Thirds, Next Ups, Voice Overs, Tickers, Bumpers, and Promotions across multiple channels. Quickly schedule months of programming.

• Schedule Programs
• Schedule Resources

Set Up Output

The Brando Player combines your scenes with the scheduled content at broadcast time. Scene playback is triggered from broadcast traffic, automation play lists, and time code for the highest automated broadcast available. Powerful three dimensional graphics driven by the Ross Video BlueBox leave an impression on your viewers. As-Run reports provide proof of play for your sponsored segments.

• Run the Brando Player
• Set up GPIs

Master Control Operation

• Switcher Control
• Switcher Ticker
• Switcher Trouble Boards (also known as static switcher scenes)