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In Xpression, prior to Ticker Player version 348 and Gears version 30, the tags need to be part of the object name:
In versions greater than 348 and version 30, the tags can be either the text object or part of the metadata The Metadata tag method is the preferred method
Using the metadata tag brings along multiple benefits in Xpression including easier increments, consistent visual and transition logic and allowing to use macros in datalink.
In xpression Ticker player version 358+, there is now support for scene types. By adding a metadata sceneType to the scene metadata, Gears will recognize the scene as an asset and will ignore all other scenes from bring imported as a Branding Asset.
In player version 359+, you can also assign a sceneType as a ticker scene, which will ignore all other Scene Types when importing scenes as a Ticker.
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