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Brando is a branding solution based on Ross XPression and provides support for displaying Bugs, Lower 3rds, Next Ups, Voice Overs, Tickers, Bumpers and Switcher graphics.


Brando reads XPression Projects to discover the Resource Scenes created for channel branding which are comprised of Scenes describing Bugs, Lower 3rds, Next Ups Boards, Tickers, Voice Overs, Bumpers and Switcher graphics. Brando uses a naming convention for the Scenes in the Xpression Projects to distinguish between the different types of Resources. As an example, all bugs in an Xpression Project must have Scene names with the prefix “Bug” for it to be a Bug Resource. To have the current Program name displayed in the scene, a Resource Tag with the name “Now” must be added to the Scene.

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Create

Setup your channel’s branding scenes using Ross Xpression Studio. Designers can continue using their favourite toolsets to reduce the learning curve and quickly bring rich graphics into Xpression. 3D models can be animated by segment for captivating effects. Using predefined resource tags in your scenes, an entire channel can be run with less than a dozen dynamic boards.

Schedule

Web based content authoring and play out scheduling with secure access allows you to control Brando from any desktop, laptop or tablet with a browser. Easily schedule Bugs, Lower3rds, Next Ups, Voice Overs, Tickers, Bumpers and Promotions across multiple channels. Quickly schedule months of programming.

Play

The Player combines your scenes with the scheduled content at broadcast time. Scene playback is triggered from broadcast traffic, automation play lists and time code for the highest automated broadcast available. Powerful 3D graphics driven by the Ross Video Blue Box to leave an impression on your viewers. As-Run reports provide proof of play for your sponsored segments.

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